Privacy Policy

1. Information About the Collection of Personal Data and Contact Details

1.1

We are pleased that you are visiting our website and thank you for your interest in Lily’s Closet. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website. Personal data refers to any information that can be used to personally identify you.


1.2

The party responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:


Lily’s Closet

Email: info@lilys-closet.com


The responsible party determines the purposes and means of processing personal data, either alone or jointly with others.


1.3

For security reasons and to protect the transmission of confidential content (such as orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock icon in your browser.


We do not use automated decision-making or profiling within the meaning of Article 22 GDPR.

 

 

 

2. Data Collection When Visiting Our Website

 


When you visit our website for informational purposes only (without registering or submitting data), we collect only the data that your browser transmits to our server (server log files), including:

 

  • Visited website

  • Date and time of access

  • Amount of data transmitted

  • Referrer URL

  • Browser type

  • Operating system

  • IP address (anonymized where possible)

 


This data is processed in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in maintaining the stability and security of our website. The data is not merged with other data sources and is only reviewed if there is evidence of misuse.

 

 

 

3. Cookies

 


Our website uses cookies to improve functionality and enhance your browsing experience. Cookies are small text files stored on your device.


Some cookies are deleted after your browser session ends (session cookies), while others remain on your device to recognize your browser on future visits (persistent cookies).


Where personal data is processed via cookies, this is done in accordance with:

 

  • Art. 6(1)(b) GDPR (contract performance), or

  • Art. 6(1)(f) GDPR (legitimate interest)

When required, cookies are used only with your consent via our cookie banner. You may adjust or withdraw your consent at any time through your browser settings.

Please note that disabling cookies may limit website functionality.

 

 

 

4. Contacting Us

When you contact us via email or a contact form, personal data is collected as necessary to process your inquiry. This data is used solely to respond to your request.

Legal basis:

  • Art. 6(1)(f) GDPR (legitimate interest), or

  • Art. 6(1)(b) GDPR if related to a contract

Your data will be deleted once the inquiry is resolved, unless legal retention obligations apply.

 

5. Customer Accounts and Contract Processing

When you create a customer account or place an order, personal data is collected for contract execution in accordance with Art. 6(1)(b) GDPR.

You may request deletion of your customer account at any time. After contract completion or account deletion, your data will be restricted and deleted after statutory retention periods unless further use is legally permitted.

 

 

6. Email Marketing

 

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will use your email address to send updates and offers. Subscription is based on a double opt-in procedure and your consent under Art. 6(1)(a) GDPR. You may unsubscribe at any time via the link in the newsletter or by contacting us.


6.2 Marketing to Existing Customers

If you provided your email during a purchase, we may send offers for similar products based on our legitimate interest (Art. 6(1)(f) GDPR). You can opt out at any time.

 

7. Order Processing and Payments

Your personal data is shared with shipping providers and payment service providers only as required to process your order under Art. 6(1)(b) GDPR.

Payment providers may include:

  • PayPal

  • Klarna / SOFORT

Each provider processes data in accordance with their own privacy policies.

 

 

8. Review Reminder

If you have given consent, we may send a one-time email reminder to review your purchase. You can withdraw your consent at any time.

 

9. Social Media Plugins

Our website may include social media links (e.g. Facebook, Instagram). These are integrated in a privacy-friendly manner and only connect to the respective platform when you click them.

 

 

10. Analytics and Online Marketing

We may use tools such as Google Analytics and Google Ads to analyze website performance and improve marketing efforts. IP addresses are anonymized where applicable. You can opt out of tracking through browser settings or provided opt-out tools.

 

 

11. Your Rights as a Data Subject

You have the right to:

  • Access your data (Art. 15 GDPR)

  • Rectify inaccurate data (Art. 16 GDPR)

  • Erase data (Art. 17 GDPR)

  • Restrict processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Withdraw consent (Art. 7(3) GDPR)

  • Lodge a complaint with a supervisory authority (Art. 77 GDPR)

You may object to data processing for direct marketing at any time.

 

 

 

12. Data Retention

Personal data is retained only as long as required by law or necessary to fulfill contractual obligations. After this period, data is securely deleted.

 

 

13. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:


📧 info@lilys-closet.com